I've spent my career working across social media, content, and digital marketing, helping turn ideas into campaigns people actually want to engage with. I enjoy the mix of strategy and creativity that marketing brings, and I'm always looking for new ways to make both work harder.

Most days you'll find me building content, analyzing performance, exploring AI tools, or collaborating with smart people to bring ideas to life. Outside of work, I'm usually hiking with my Aussies, reading by the water, or trying a new restaurant around the DMV area.

Marketing Consultant 

June 2026 - Present

• Developed a communications strategy framework for a new product launch, grounding audience targeting and messaging in GWI consumer data to ensure decisions were insight-led from day one

• Conducted a competitive social landscape audit, benchmarking brand presence, content strategy, and engagement across key competitors to identify whitespace and sharpen positioning

Marketing Senior Analyst

May 2025 - June 2026

• Assessed a global beauty brand's marketing tech stack end-to-end, surfacing optimization opportunities and delivering a prioritized roadmap with before/after architecture visuals and a value case

• Synthesized data from social listening, paid performance, and creator analytics into cohesive insights decks that told a clear story from data to decision

• Managed a team of 4 writers globally, keeping deliverables on track and communication flowing across time zones

Marketing Analyst

August 2022- May 2025

• Co-managed approximately 10 simultaneous marketing campaigns across diverse insurance service programs, keeping every project on time and aligned to client goals

• Researched and vetted a pipeline of influencers for a major financial services brand using Tagger, evaluating candidates against brand safety, audience quality, and engagement benchmarks before presenting recommendations to the client