Digital Portfolio

Hands-on Social Media Marketing Experience

Hello!

Thank you for taking the time to visit my site.

By now, I hope that you have gotten a sense of who I am both inside and outside of the school environment.

As you can see from the various projects I have been involved with, I am especially interested in social media marketing and brand design. I have extensive experience in visual merchandising, human relations, and modern selling culture. I exhibit a goal-oriented mentality and am enjoy learning and adapting to different environments.

Keep scolling to see some of the projects I have been involved in!

Instagram Accounts I have managed

One Hen

One Hen is a legacy project under Montgomery College's Enactus Chapter. This project aims at issuing micro-loans to entrepreneurs in developing countries around the world

As the leader of this project, I created the Instagram account in March 2020 to allow the Montgomery College community to learn about the project, and present opportunities to attend meetings and get involved!

Check out the states I have sold to!

Hanna Resells

I created this Instagram page to sell some of my clothing!

Within three days of creating the account, I made 10 sales from several different states such as: Indiana, Kentucky, Maryland, Missouri, New York, and Puerto Rico.

In addition, I grew my follower count to 700 within three days, posted stories and posts consistently, created a logo and story highlight covers, and took photos of the listings, editing with Adobe Lightroom when necessary to make the page aesthetically pleasing

MBI Cafe

The MBI Café is a student-run business located within the Montgomery College Rockville Campus

Through my work as social media manager:

I increased the follower count from 72 to 378
Created all posts and stories
Used Starbucks/Nestle Branded solutions to incorporate Starbucks' marketing materials into our posts
Created weekly, "meet the barista" posts
Incorporated branding into the Instagram page
Ran the Toasted White Mocha campaign
Increased impressions 120% to 2,497 month to month

Phi Theta Kappa

As social media secretary of the Montgomery College - Germantown Campus Phi Theta Kappa, I was in charge of running the Instagram account for the 2019-2020 school year.

As social media secretary, I:

Met with the Germantown advisor and Phi Theta Kappa officers to plan events
Co-led the kickoff meeting
Increased follower count from 82 to 152

Dean's Student Advisory Council

I created the Instagram on behalf of the Dean's Student Advisory Council to inform business majors of events around campus.

This year we have had several events. From a Professional Headshot event, to Alumnight, and we plan on hosting several more fun events for the Spring!